Banana Republic is an American clothing and accessories retailer owned by American multinational corporation, Gap Inc.
It was founded in 1978, by Mel and Patricia Ziegler with the name "Banana Republic Travel & Safari Clothing Company", with a safari theme; in 1983, Gap purchased the company, changed the name to simply "Banana Republic", and gave it a more upscale image. Banana Republic has more than 600 stores located internationally. In late 2016, the brand announced Olivia Palermo as its first women's global style ambassador.
Video Banana Republic
History
The original Banana Republic was founded by Mel and Patricia Ziegler in 1978. The couple were known for acquiring interesting clothing items that their travel-related jobs brought them in contact with. They eventually opened a store in the Mill Valley area of Northern California. They were known for a hand-drawn catalogue of items with fictional traveler/explorer stories printed alongside, and their safari-themed retail locations.
Gap Inc. acquired Banana Republic in 1983, eventually rebranding it as a mainstream luxury clothing retailer. The literate articles, hand-drawn catalog, and eccentric tourist-oriented items were phased out and were replaced with more luxurious, but not unique, items for which the brand is currently known. To set itself apart from Gap as a more upmarket brand, Banana Republic occasionally buys and refurbishes historic buildings for its retail locations.
Maps Banana Republic
Locations
The company operates more than 500 Banana Republic stores in the United States (including Puerto Rico), 40 stores in Canada, and 61 stores beyond North America. The Gap, Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia, Europe, and the Middle East. In 2015 Banana Republic opened a new flagship in Manhattan on Fifth Avenue and 18th Street.
Banana Republic opened its first store outside North America in 2005 in Tokyo's Ginza shopping district. Banana Republic's presence in South Korea debuted in August 2007 with a store in the Apkujeong district of Seoul. In 2007, the first Banana Republic stores opened at The Avenues shopping mall in Kuwait City, Kuwait; Senayan City in Jakarta, Indonesia; and Pavilion Kuala Lumpur in Kuala Lumpur, Malaysia.
Banana Republic opened its first store in Turkey in March 2008 in the Kanyon Shopping Mall in Istanbul. By May 2008, ?stinye Park Shopping Mall and Ni?anta?? stores were also opened in Istanbul. More stores are planned to be opened in Ankara and ?zmir by the end of 2008 to bring the total number of stores in Turkey to six.
Banana Republic opened in Saudi Arabia in late 2008, with a store in Mall of Arabia in Jeddah and a second in Riyadh Gallery Mall in Riyadh in March 2009.
On March 2008, Banana Republic opened its 17,000-square-foot (1,600 m2) store on Regent Street in London, England. On May 9, 2008, Banana Republic opened its store on Greenbelt 5 in Makati City, Philippines.
On October 2016, Banana Republic announced that it would close all its UK stores by the end of the year, due to falling sales.
Clothing lines
Store count
As of the end of the first quarter of 2011, Banana Republic had 682 company-owned or franchised stores in operation across 32 countries, shipped to 20 countries through company owned websites, and had the ability to ship to more than 50 countries through a 3rd party.
Controversy
In October 2017, a Banana Republic manager was fired after he told an employee that her box braids were too "urban" and "unkempt" for the store's image and that she couldn't receive any shifts until she removed them.
References
External links
- U.S. official website
- Canadian official website
- Japanese official website
- European official website
Source of the article : Wikipedia
0 Comments