Babybel is a brand of small snack cheeses that are individually packaged and available in various flavors. It is a product of Le Groupe Bel, a company with roots in the Jura region of France, and started by Jules Bel in 1865. According to a 1987 New York Times article titled "America Beckons to Foreign Foods," Fromageries Bel Inc. (which eventually became Le Groupe Bel) had produced Babybel cheeses in the United States in Kentucky since 1970. In 2016, Bel Brands USA opened a plant in Brookings, South Dakota. At the time, Bel Brands projected that its 250 employees would produce 1.5 million Mini Babybel cheese wheels a day.
Video Babybel
Product
Mini Babybel is known for its packaging, consisting of a netted bag in which each piece of cheese is encased in coloured wax, with an outer cellophane wrapper (whose colour varies depending on the flavor). Numerous flavors of Mini Babybel are offered across the world.
Flavors (with according wrapping and/or wax colours)
- Cheddar - Black (CA, US), Orange (AU), Purple (ES, UK)
- Edam - Red (EN, FR, DE, NL, IT, US, CA, ES)
- Edam Light - Red with Blue (AU, FR, UK, US)
- Emmental - Yellow (CA, ES, GR, DE)
- Gouda - Brown (CA, US), Yellow (UK)
- Mozzarella - Green (CA, US)
- Sharp Original - Purple (US)
- Goat's Cheese - Green (UK, FR) - Discontinued
Products
- Babybel Maxi - Edam only (FR)
- Babybel Tranches - Edam only (FR, BE)
- Mini Babybel (EN, FR, DE, NL, IT, US, CA, ES)
- Mini Babybel Mini Roulés - Edam only (FR)
- Mini Babybel Cheese & Crackers - Edam, Edam Light and White Cheddar (US)
Maps Babybel
Advertising
Outside the United States, an advertising jingle associated with the product plays on the lyrics of the song "Barbara Ann" by The Regents. Use of said jingle started in France in the end of the 1970s, and then emerged to other parts of Europe by the start of the 1990s. They tout the product as an "always on the go and ready for anything" snack cheese.
As of 2012, a recording of the song "Get in Line" by I'm from Barcelona has been used in their European adverts, where the band re recorded the song with a children's choir. In August 2012, there was controversy over its promotional use of the French slogan "Des vacances de malade mental" ("having a mental holiday", or literally "holidaying like a mentally ill person") which was deemed offensive to people with learning difficulties or mental illnesses.
References
External links
- Mini Babybel websites: France, United Kingdom, Netherlands, United States,
- Groupe Bel official website
Source of the article : Wikipedia
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